About Stefan
Stefan Carrington, the driving force behind the successful eCommerce consultancy, Poplar Tree Digital. Over the past 15 years, I’ve immersed myself in the world of ecommerce growth and digital marketing. Five of those years have been devoted to leading my consultancy company, and what a transformative journey it’s been!
My professional path has led me to collaborate with prominent global brands, such as AEG, Electrolux, Hoover, and Harper Collins, to list a few. One of my proudest achievements? Assisting businesses in multiplying one of the companies online sales by 100x in a matter of years. It’s not just about numbers for me; it’s about fostering genuine growth and seeing businesses thrive.
One of the critical lessons I’ve grasped over the years is that possessing top-tier marketing automation tools doesn’t necessarily guarantee efficiency. The real magic lies in minimizing manual tasks and prioritizing automation. While large corporations can add numerous personnel, it’s the initial automation groundwork that truly sets the stage for sustainable, profitable growth.
This philosophy led me to cultivate an “automation-first” mindset. I’ve dedicated thousands of hours to research and craft strategies that enhance ecommerce sales, streamline marketing, and boost overall productivity. My efforts haven’t gone unnoticed; I was honoured to share my insights at the SEMPL convention, a prestigious marketing gathering in Slovenia. Recognizing the burgeoning interest in streamlined ecommerce processes, I launched the Automated Ecommerce program. My vision? To empower all scales of ecommerce businesses, from budding startups to industry giants.

I’m now opening up the Automated Ecommerce coaching program to all serious online business owners but as there are limited spaces at the moment, please book in a Discovery call to find out how your business can benefit too.
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